Coatings
GinShiCel in Coatings Applications – Overview
In coatings, simplicity of function meets complexity of expectation. Whether it’s a matte interior paint or a high-build textured finish, GinShiCel delivers the rheological control that defines application feel, surface quality, and in-can stability.
By optimizing viscosity and flow, GinShiCel supports smooth brushout, sag resistance, and recovery leveling — so roller marks disappear and every stroke looks intentional. Its stabilizing effect helps keep pigments and extenders in suspension, preventing settling in storage and phase separation in the can.
GinShiCel performs across a wide range of pH values, binder systems, and environmental conditions — allowing formulators to tune the workability and visual finish to regional market preferences. Whether you're designing for budget paints, premium coatings, or machine-applied finishes, GinShiCel ensures the paint works as well in the tray as it does on the wall.
Emulsion Putty
Being dual use, for gap filling AND for smoothing dips in the walls, these versatile compounds come premixed, ready to use, in a container. This means that the premixed emulsion putty needs to be able to accommodate both being used directly, as well as mixed with extra water to reduce tconsistency. . This calls for a high-viscosity thickener with shear-thinning rheology.
GinShiCel MH modified cellulose ethers provide this kind of thixotropic behavior. Developed with ease of use in mind, the -SD grades can be directly mixed into water or aqueous solutions without the risk of premature viscosity development. To initiate viscosity build, pH of the solution just need to be adjusted to around 8. Within 10 to 20 minutes, full viscosity development will finish.
The recommended products are:
Water-based Emulsion Paint
Water-borne paint, latex paint, emulsion paint, all describe the same thing: water-based latex emulsion paint. These paint usually have fairly complex rheology and, system-wise, need to have a perfect balance of chemical properties to achieve a host of characteristics, such as spatter control, color acceptance, stability, good suspension, and easy re-mixing, as well as foam control and scrub resistance.
GinShiCel cellulose ethers, both MH and HE grades, along with many other additives, can help these modern, environmentally friendly, and complex formulations achieve all these goals.
Typically, lower-viscosity products have more spatter control and hiding power, and higher-viscosity products have more shear-thinning and easier workability
The recommended products are: