Emulsion paints require the right balance of application feel, sag control, and leveling behavior — especially across different tools, film thicknesses, and drying speeds. GinShiCel supports this balance by tuning the paint’s rheology to respond well to both brush and roller.

It helps the paint glide easily, hold on vertical surfaces without sagging, and recover into a smooth, even film — minimizing brush marks and roller textures. In-can, GinShiCel prevents pigment settling and helps maintain long-term suspension stability, reducing reliance on additional dispersants.

Whether for budget interior paints or high-solid exterior formulations, GinShiCel helps paints apply cleanly, dry evenly, and look consistent, even under changing conditions.