Liquid & Laundry
Modern detergent formulations must balance performance with sensory appeal, stability, and cost. Whether it’s a liquid laundry detergent, a dishwashing gel, or a high-end shower product, GinShiCel provides the rheological control, suspension stability, and user feel that bring a formulation to life.
In aqueous systems, GinShiCel builds viscosity efficiently while maintaining clarity or opacity as needed. It suspends particles, stabilizes air-sensitive actives, and resists separation during storage and transport. GinShiCel also enhances pour behavior, flow from pump bottles, and resistance to stringing — delivering a smooth, controlled user experience.
Used in everything from basic cleaning agents to luxury shower gels and multifunctional household cleaners, GinShiCel adapts to various surfactant systems and formulation goals — all while supporting batch stability and shelf appeal.