Decorative texture coatings demand shape retention, workability, and crack resistance in thicker, highly filled formulations. GinShiCel provides the rheological backbone that allows these materials to hold patterns, grooves, or embossed textures without slumping.

It supports consistent open time and surface recovery, whether applied by trowel, roller, or spray, while helping reduce cracking during drying by managing moisture loss.

By stabilizing the heavier pigments and fillers often used in textured systems, GinShiCel helps maintain formulation consistency and visual impact from the first stroke to the last bucket.